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Message: [QUOTE="Scooch, post: 5016374, member: 628"] In fairness, it was valuable to advertisers because of scale. It’s been cheaper for Bojangles to buy a league wide sponsorship, hit all of their target markets, and endure the inefficiency of also hitting upstate NY western PA and eastern MA. Just like it was cheaper a few years back for Chick-Fil-A to buy national ads in college football even if it meant reaching markets that didn’t have a restaurant. Obviously the issue now is that “cable” is collapsing and there’s more value in brands than markets, for the most part. Which is to say that Rutgers and BC were very lucky to have gotten expansion bids when they did. [/QUOTE]