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Message: [QUOTE="Scooch, post: 5710359, member: 628"] For sure. Even businesses, I suspect. There has to be some tangible ROI. At least in the facilities-arms-race days one could point to a building as their return. Something that'll provide value to the athletic department for decades. Giving money to fund pro salaries? Which is precisely what direct comp is and what NIL has become? It's pissing money away. I guess some whales will do it as some kind of deeck measuring competition. But most won't. [/QUOTE]