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Message: [QUOTE="Archimedes, post: 5715675, member: 9673"] SU basketball is perfect for a private equity turnaround. The legal mechanics of private equity investment in college sports are evolving but this might be a good test case for a carefully-tailored deal. Great brand, underperforming asset, management kinda tapped out, durable fan loyalty - it's all there. So, sell a piece of basketball revenue streams to a private equity firm. They commit $75m-$125m over 3-5 years for NIL, content production, player brand mgmt. In exchange, PE gets a piece of the profits and a chance to upgrade under-utlized revenue streams (there are numerous examples in this thread). It's way complex and I'm not even sure it's doable yet but someone is going to test the boundaries. Utah has done a lot of this already. [/QUOTE]