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Message: [QUOTE="richmondcuse03, post: 5715965, member: 984"] Culture, attitude, leadership, structural issues, private school challenges, etc. long list with lots of contributing factors. You can’t operate the same way as before and expect different results. This isn’t a fundraising challenge. Expecting to merely fundraise our way out of this was always the wrong approach. There’s a small universe of folks at any school who are willing to fund NIL. Bigger alumni bases obviously help but that’s not a Syracuse challenge. We had to accept that the revenue share hit was a fundamental change to how our university needed to operate and fund sports and not expect to fundraise for all of it. Obviously you try but you can’t count on it. NIL is more of a marketing and sales operation now vs a fundraising apparatus. Different mindset and approach. Should be selling a ROI to businesses vs a gift. You need businesses who are willing to do deals with players. Everything goes through a clearinghouse. This is the first year where basketball will really have to deal with that. Everything last year was front loaded ahead of the deadline. It’s incredibly frustrating to hear we are still trying to get a few whales to fund it all. That’s great and all and good luck trying but that says to me they’re also funding the revenue share piece too. In a community and region where Syracuse is the main sports draw, I just don’t believe we lack from enough businesses willing to be involved. Perhaps I’m wrong but I’ve heard plenty of anecdotes from folks who have never been approached or even asked to do a deal that leads me to believe that’s not the case. We should have been forcing partners on the pure marketing side to expand those agreements to fund NIL deals too. It’s the only way forward. I like what JW did and he had a lot of to fix. But an area where he hasn’t done well is NiL. He has not approached this in a new way at all. I’ll take any new leadership on this but they need to get the overall leadership of the university to think differently and restructure how groups work together to actually see results. SU is a massive business. Period. It should start operating like one cohesive business. I’m sick of hearing that it’s on the fans. The fans have supported the basketball program for decades. Ticket prices aren’t cheap. They’ve come out year after year. It’s only during a prolonged downturn that they’ve stopped and that’s because leadership failed us. [/QUOTE]

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