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[QUOTE="richmondcuse03, post: 5716064, member: 984"]
They have a much more successful alumni base that stays involved with their school for starters. I suspect there's a lot more to the just three guys that were named in the WSJ story too. There's a reason it's secret and I suspect there's a bunch more folks involved. I have to imagine they all own/run businesses where having Duke basketball players show up to internal events or dinners with clients is worth it too. You get 10 who are willing to give $1M a year or 20 at 500k a year and you get dinners with the coach, private things with players...probably half are in NYC/Silicon Valley and a smaller group in the NC area and it sells itself.

Honestly, the "exclusive" part is probably part of the intrigue.

Lots of ways do it. I've seen NYC bars do events with football players from SEC schools because of those alumni bases and collective relationships. I've never see a NYC event for our basketball team tied to promotional NIL stuff. Perhaps they're doing it behind the scenes but given it seems our NIL for basketball has been tied to just a few individuals and no noticeable marketing deals...I suspect not.
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