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[QUOTE="rocklloyd, post: 5716121, member: 451"]
I think they need to figure out a way to expand our donor base.  While I agree, the big money is with the large whales.   Like someone said above, there are a few of them at every school,  The challenge is to get every single alum involved someone how.   Many think you have to be rich to be a donor, some are leery, some just don’t feel like talking to anyone about it and some don’t think they can afford to donate.

How about we play “small ball”?  Come up with a way to get every alum engaged by making it easy.  A regular ask for $5 as a starting point.   You can touch everyone and get them hooked so to speak.  But make it super easy to pay.   Use the tools on my phone, Apple Pay, google pay, whatever.   Figure out how to get to the donor easily and extract their money in an easy, familiar way.  Once hooked, figure out a way to get alum to increase current value.  Maybe it’s a $5 to $7 level? Nothing shocking, but percentage-wise huge.   They can figure out a way to automatic and make it burdensome by forcing me todoing something each month.   Make it like Netflix or Disney plus.

And then I think we get smart about our messaging.   Somehow acknowledge ticket holders who are supporting program with different sort of messaging.   Alums on west coast are different than local alums.   Customize the message to the alums/location to pull on purse string harder.

There are ways to increase.
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