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Message: [QUOTE="Janner, post: 5388154, member: 739"] I dont think this comparison is apples to apples year over year. I think this part of the article should be taken into consideration... "Of course, the record-setting viewership figures come with the significant caveat that this is the first tournament Nielsen has measured using its updated out-of-home methodology. The new methods cover 100% of U.S. markets, up from just two-thirds of the markets under the old system. That discrepancy is more than enough to account for a low single-digit year-over-year increase as we’ve seen this season." [/QUOTE]