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Message: [QUOTE="nzm136, post: 3493880, member: 2531"] Average Joe is average TV viewer and “care“ is determined relative to other programming options. ”Justify” means you do/don’t care enough to view at that price point, which is different than “afford.” Unless the price exceeds your income, it’s a matter of finding offsets, which becomes an exercise in prioritization. Prioritization is a reflection of caring compared to other areas of your life/your other interests. I’m not sold that some random guy sitting in a bar (or insert any other random setting) in Milwaukee (or insert any other random city) will pay attention to this blood bath. I do think that some OU fans will not go out to eat for X times to watch their team play after be cooped up for however many months. Anyway, that’s my theory of the thought process behind this scheduling. [/QUOTE]