Interesting...however I don't think that poster said too much that already was not known, assumed, theorized, etc. Yes, $$$ is the driving force, but a lot of people see on the surface that it is schools going after more money (wehich they are), however what is really drving this is ESPN $$$ vs Fox $$$. ESPN has basically had a monopoly on college footbal for a while and now when they are being threatened by Fox are trying to shore up their investments. I definitely see ESPN and Fox as the puppet masters and the schools/conferences the puppets...