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Message: [QUOTE="shantydaze, post: 202648, member: 666"] My first thought when looking at the averages was that the BE's expansion plan of adding markets instead of interesting or brand teams failed. Even after looking at your comments, I am not sure I am wrong. Just because you have a market with 20 million viewers, if no one has the game tuned in, it does not matter. The strength of the teams also drive the broadcast partners, whether the game can be seen nationally or regionally, and the interest in OOC/Bowl games. As you point out, though, ratings can be fluid from year to year based on the success of the teams in the conference. [/QUOTE]