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Message: [QUOTE="richmondcuse03, post: 4491441, member: 984"] From my understanding of how some of these bowl sponsorships work (I knew someone who was a CFO at a company that sponsored a bowl game for several years)...the numbers were pretty cheap for the headline sponsors. Sure, they rotate a lot but compared to other forms of marketing, it wasn't that bad to take a flyer on. Perhaps that's why they rotate so much is that companies are enticed by the price and realize it's meh. I think the only way they move away from sponsoring them is if the TV eyeballs decline -- they don't care about the product. They care about the audience. [/QUOTE]