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[QUOTE="Scooch, post: 1077724, member: 628"]
FYI, for those throwing around TV numbers... the data you see is represented as the amount of viewers in the average minute of a telecast.  Not the amount of viewers that tune in across the entire telecast.

So using the Super Bowl as an example (since I saw someone reference that earlier) if you see a figure of 111 million quoted that means 111 million people were watching the average minute of the telecast.  Of course the telecast runs for 3-4 hours.  Over the entire telecast there might be upwards of 175 million people who tuned in at some point.

At the same time, most online audiences are represented as the total audience over the course of a program (or who visit a site over a day, week or month).  There are often comparisons between online audiences and TV ratings, and they are almost always apples-and-oranges because almost all media writers (and definitely all general writers) do not realize that the TV numbers are a per minute average.
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