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[QUOTE="cuseinchina, post: 1079690, member: 3079"]
Ok - so Hispanic people like soccer and like to watch it with Spanish commentators instead of lame ESPN coverage - no shock there.   Also no shock that this growing demographic is helping to drive the growth in soccer's popularity.   I'm not sure what that has to do with advertising spend since young Hispanics are one of the best demographics out there.  Hispanic media ad market share is growing faster than the growth rate of the Hispanic population, while overall ad spend is trailing population growth.       Banks, credit card issuers, food companies and the automakers are dramatically ramping up their spend on the Hispanic population - double digit growth for several years now.

Also your contention that white males aren't warming up to this is I think wrong anecdotally and statistically.   To use your example, ESPN (white people sports tv per your comment) saw a 20-30% jump in viewership over 2010 depending on match time.   And anecdotally, all of my friends in their 30's got really into it this year and I don't remember many of my friends caring the last time around.
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