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[QUOTE="cuseinchina, post: 1084605, member: 3079"]
What I found to be very interesting, if totally anecdotal and there for not that meaningful, so many of my friends in their 30's and 4o's continued to watch the world cup all the way through even after the Americans were out.  They were leaving work early and taking the kids out of summer camp to  watch these matches.  They were asking questions about the game, they knew some of the history of some of the players on most of the teams, they were engaged supporting one side of the other with fervor.   This is not 20-something Hispanic people who we know are driving a lot of the growth - this is people who weren't watching the world cup the last time around.   In our town on the coast of Maine, which swells with tourists in the summer, all five bars opened early for the world cup games after US elimination and had specials etc.  For the final, the bar we were in was packed to capacity by 2 pm with people locally and visitors from around the country taking time out of their vacation on what was a near perfect summer day.   I don't think that place has ever been packed to capacity.   The interest level is just very different this time around.
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