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Message: [QUOTE="MadNY3, post: 494806, member: 441"] When the "ridiculous" lifetime deal was made, it was the first of its kind in the United States of America. The :24 shot clock. Freeze option Stadium naming rights Each pioneered in the great 315. On fighting the contract, it has been fought. And Carrier has shown a willingness. But do not think you could get $1m a year/20 years in this climate. Cut that in half. It is a possibility. But for the amount of money, the re-branding isn't a total benefit despite the economic infusion. There are subtle complications to everything. On a good note, thanks to AEG deal, there will be more non-University events at the Dome to drive overall revenue to split. [/QUOTE]