For the life of the first contract, it's clear that - financially- they have made a good choice. Fox needs content, and apparently over paid for it. Good for the C7.
From an exposure standpoint, on the other hand, I wonder if this was the right call, or even a good call. ESPN has so cornered the market on college basketball that it almost seems like games that don't happen on ESPN didn't happen at all. The only other platform that comes close is CBS on Saturday or Sunday afternoons.
Fox Sports 1 will be a channel that most people won't know exists by Dec 1 of this year. How many casual sports fans will think to turn over to Fox Sports 1 on a random weeknight to see a BE game? The conference doesn't have the pull of any team to make casual fans seek out their channel. Maybe that was the logic in keeping ND for one year. A legitimate name brand that people will actually seek out. The C7 will more than likely be relying on spillover from the Big 12 or Pac 12 exposure to draw eyeballs to their games.
I hope it does work out for them, and for Fox Sports 1. A legit alternative to ESPN is great for you and me. Anything that gives me more high quality live sports programming is a plus in my eyes.
From an exposure standpoint, on the other hand, I wonder if this was the right call, or even a good call. ESPN has so cornered the market on college basketball that it almost seems like games that don't happen on ESPN didn't happen at all. The only other platform that comes close is CBS on Saturday or Sunday afternoons.
Fox Sports 1 will be a channel that most people won't know exists by Dec 1 of this year. How many casual sports fans will think to turn over to Fox Sports 1 on a random weeknight to see a BE game? The conference doesn't have the pull of any team to make casual fans seek out their channel. Maybe that was the logic in keeping ND for one year. A legitimate name brand that people will actually seek out. The C7 will more than likely be relying on spillover from the Big 12 or Pac 12 exposure to draw eyeballs to their games.
I hope it does work out for them, and for Fox Sports 1. A legit alternative to ESPN is great for you and me. Anything that gives me more high quality live sports programming is a plus in my eyes.