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[QUOTE="Shrmdougluvr, post: 2715913, member: 396"]
I'm not a marketing guy, nor am i terribly susceptible to marketing (at least that's what i think).   I have found that billboards actually do tend to stoke my interest or curiosity.  It's basically the only advertising I cannot tune-out.

There is a lot to the doing what others do of course (herd mentality), but with me, it's more a matter of people i respect who buy-in.  Don Draper said once on Mad Men that celebrity endorsements are lazy.  That's probably true.  But when I see someone i respect seemingly using something organically, that means something to me.  For example, I was reading some article on a travel website (Travel & Leisure maybe) where Anthony Bourdain was being interviewed about what he never travels without - I take him as an aficionado in this realm.  When he mentioned a light weight down jacket (very trendy right now), I took notice on his show, did some research, and now I am in the process of getting one.  How do you get that to translate into getting more fans in the seats?
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