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Message: [QUOTE="Cheriehoop, post: 2328400, member: 127"] There wasn't a study wit a conservative estimate , it was Baylor University alone who claimed an increase in donations etc . 'All told, Baylor estimates the Heisman win was worth $250 million in extra donations, increased ticket sales, licensing fees, sponsorship deals, an expanded deal with Fox Sports Southwest, and higher corn dog sales.' [URL="http://www.espn.com/blog/playbook/dollars/post/_/id/2537/how-much-is-winning-heisman-worth"]How much is winning Heisman worth?[/URL] For the player winning the Heisman alone the estimate is $800,000 . Of course this doesn't include NFL earnings over their career. For both the school and the player, the alumni base and tradition of winning greatly affect the value of winning. [URL="http://collegefootball.blog.ajc.com/2014/12/22/heisman-win-potentially-worth-800000/"]Heisman win potentially worth $800,000. | College Football Insider Blog[/URL] [/QUOTE]