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[QUOTE="BKCuse, post: 4319150, member: 3920"]
Sorry folks sometimes I forget not everyone understands the power of branding, marketing and PR.

But if Darton and whole team really knew before it happened then it’s a even worse job by SU than I thought - smh.

The thing is people have gotten accustomed to a certain level of entertainment/ excitement  with these walk on scholarship videos. I always watch and enjoy them regardless of sport or team. So if you’re gonna do one, do a good job or don’t do it at all. Ours fell flat.

Considering we have a top flight media school on campus and an engaging, dynamic head coach who can “work a room” there is zero reason our social media videos don’t kill it.

In fact a walk on’s scholarship is a perfect opportunity to show off the Ohana family vibe Dino preaches. Every kid we recruit and their families would see a viral scholarship video. If done well this is priceless PR.

Here are the top 2 examples that come up on google: Rhode Island Hoops got 186K views & a Lamar Univ Cardinals FB video (about as random as possible) got 395K views on YouTube. We got about 7K views on Twitter because ours didn’t have any key elements for a good video

- good set up
- emotional buy in
- exciting pay off

It’s infuriating Rhody and Lamar do it better than Cuse w/ Newhouse.

[MEDIA=youtube]NUtdclhXAMU[/MEDIA]

[URL="https://youtu.be/h594JbHftvY"]Walk-ons get put on scholarship![/URL]

If you don’t think these moments impact the way recruits and families view our program  and ultimately decide whether or not to play for SU then you fall into the category of not understanding the power of marketing & PR.

It’s a sorta like science or facts, even if you don’t believe in it, it’s still true.

Hopefully we do better next time
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