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Message: [QUOTE="JOC44, post: 3132457, member: 613"] The issue isn't that players would benefit off their likeness, it's that they'd get paid to go to particular school under the false premise of making money for their likeness. Take a top recruit, who I'll randomly call "Zion." "Hi Zion, it's Coach L. I'd love for you to come to my school. I can't offer you any money, but did you know that there's a car dealer in town who usually contracts with incoming freshmen to pay them $500K a year to make a couple of appearances at his dealership?" The reality is the top players won't be paid for their likeness, they'll be paid fake "likeness" money to get them to sign with a particular school. If you think that's the way it should be, fine. But let's not pretend this is just about paying what the market would bear for commercial endorsements. [/QUOTE]