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Message: [QUOTE="Horn88, post: 3132610, member: 7087"] I agree that the endorsement money is 100% just a vehicle to get the players to play for their favorite school and I don't have a problem with that at all. That was what I meant by the players market value in your prior post. "Zion"'s market value is whatever the marketplace thinks is worth paying him if it means he'll be on their favorite team and give them the enjoyment of their favorite team being good. It sounds like the disconnect was you may have been referencing the actual economic benefit to the dealership like how many more cars the dealership will sell if "Zion" was in a commercial. That I don't really care about. Business owners can spend their money on whatever they want, however, I don't think many people are going to have their business and livelihood go under so they can overpay the starting point guard for their favorite team. [/QUOTE]