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[QUOTE="HtownOrange, post: 1316035, member: 622"]
One point not yet made is that IF Syracuse should fight Carrier to relinquish their naming rights to the Dome, there is an automatic diminishing of the value of naming rights with the Syracuse brand.  People and corporations will be more careful going forward about gifting money (donations) to the University because the University can simply change its mind and resell the naming rights.  Carry that across all of academia and naming rights will be of little value.  Big donors want their legacies remembered in perpetuity, not for a five year deal.

The sports industry realized that selling naming rights for a period is more profitable than permanent naming rights.  This is a form of advertising.  Businesses use this as advertising, individual gift donors do not.  That Syracuse U. sold the naming rights in perpetuity is something we will have to accept and move on.  Adding to the name after a renovation is probably an acceptable compromise.

Syracuse is far better off keeping the Carrier Dome name than not in the long term.
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