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[QUOTE="OrangeTarheel, post: 789503, member: 887"]
Why not have a pool of funds administered by the NCAA and pay each player on each team equally?  Any school wanting to participate in the NCAA system buys into it.

Like some who have posted here I think the idea of scholar athletes in college football is a joke.  It is broke and I don't see a way of fixing it.  Maybe drop the concept of providing a scholarship to a student, don't even require football or basketball players to enroll, they'll just be an employee of the college.  If a college DOES offer them a scholarship then fantastic, go get yourself an education, but don't make it a requirement if we're dropping the charade of scholar athletes.

This doesn't get directly at the issue of selling imagines/marketing/branding ... but once you establish that a football player is an employee, and not a student, then we can talk about individual player contracts for advertising, contracts with colleges advertising on behalf of their athletes, or NCAA owning rights to players and providing gross percentages (or whatever) based on profit.
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