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[QUOTE="sufandu, post: 789538, member: 874"]
Everyone kills the NCAA for all of its rules.  I think we forget why the rules were created in the first place.  Cheating.  Scholar athletes used to be able to work... until a booster paid them an obscene amount of money to not show up.  That's just one example.  The only people to blame for the insane rule book and lack of freedom for athletes are the coaches, boosters, and athletes themselves.  The reason the NCAA doesn't let a kid benefit from his likeness is because the richest/most fanatical booster would buy a million jerseys so that a kid would come to his university.  It'd be no different than free agency.  When the NCAA tried to regulate it, someone would find a loophole.  When the NCAA tried to close the loophole, people would kill them for all of their complex rules.  See how this goes?

The NCAA will have to settle with the players.  After that, they will never use an individual player's likeness again.  No jersey sales with a number that's not retired.  No commercials or billboards with players on them.  You'll see lots of coaches, university logos, and university venues.
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