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Message: [QUOTE="ForCuseSake, post: 2613023, member: 266"] The spend wasn’t even because a taxi placard in NYC is probably 10x more expensive than billboards in Buffalo, Rochester, Albany, and Syracuse combined. I don’t agree with the myth that NYC exposure offers more of a return than actual arses in seats does. More people attend games from Upstate NY than NYC. Brand value is more enhanced when the program succeeds on a national level. Edit - Jake C had the ACC bid locked up without purchasing a single taxi placard. Maybe 750k of the NYC and tri-state population has any interest or connection to SU - including the 50k of alumni in NYC (50k pulled from SU alumni association). In other words 99% of that metro region doesn’t give two figs about SU or SU sports. With all of the competing cultural attractions and pro sports offerings in NYC it’s a fool’s errand. To me it’s in direct conflict with the axiom that ignoring existing customers to chase new ones kills a business. [/QUOTE]