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Message: [QUOTE="elimunelson, post: 2647600, member: 615"] it's amazing how hated the uniform subject is yet the university CONTINUALLY posts social media posts about...wait for it...uniforms. People care about the branding because for many of us, we went there and have some degree of ownership in how the school looks to the outside world. It is secondary to winning obviously but the school has botched this and it pains me because the school has a world class communications school It's similar to the US News rankings. Alumni SHOULD want the school held in the highest regard and ranking because it looks positive upon all of us. [/QUOTE]