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[QUOTE="MikeSU02, post: 1590578, member: 60"]
Here is the thing, it should be part of his overall strategy. Whether that is Eric or someone else, it just needs to fit.

Here is my rant (and this isn't directed at you [USER=436]money3189[/USER] - just had quoted your post for my first comment):

The should be using analytics tied to social media channels (a lot more than just Twitter). They should be seeing what works, what doesn't. They should be testing everything. This should be rolling up to the overall comms strategy.

These are things we can compete with bigger schools and be nimble about. It's not easy, but we have the tools through the university to do this.

I know [USER=78]Millhouse[/USER] talks about meat head coaches, well there are a lot of meat head-type admins that aren't seeing the opportunity in leveraging these channels to their full extent. I don't mean this specifically to Syracuse or any school. And I don't mean it negatively. I'm 36. I started taking computer science classes in 8th grade (QBASIC, what's up!), I was good at math, etc, and I have to push myself to be open to all of this, to understand it to use it properly.

But Syracuse should be at the forefront of analytics in communications, S&C, etc. We will never have 100K fans in our stadium or a packed house for the spring game or a private helicopter for recruiting, but this is where we need to be at the top.
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