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Message: [QUOTE="44PRIDE, post: 315832, member: 77"] [URL='http://www.sportsbusinessdaily.com/Journal/Issues/2012/07/16/Colleges/BCS-playoffs.aspx']$80M PER YEAR!!!![/URL] With all of today's action, it isn't surprising that we lost track of this story. But ESPN has agreed to pay $80 MILLION DOLLARS PER YEAR for the rights to show the Rose Bowl. Let that sink in for a minute. Ladies and gentlemen, this is a game-changer of EPIC proportion and is absolutely HUGE for those schools in the 5 major conferences. . This has set the bar for the SEC/B12 and Orange Bowls. As they said at [URL='http://www.mrsec.com/2012/07/ka-ching-espn-to-pay-big-for-the-rose-and-thats-good-sign-for-the-champions-bowl/']MrSEC.com[/URL], "If you’ve got the money to spend $80 million on the Rose Bowl, you’ve probably got the cash to go much, much further." ESPN will likely try and corner the market for these games. Let the bidding war begin y'all. [/QUOTE]