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Message: [QUOTE="upperdeck, post: 1996352, member: 474"] the question is are less people watching or are more people finding ways to watch that dont cost money or get tracked.. the NFL really just cares about eyeballs and if surveys show people are watching in other ways then some of the numbers dont matter.. unless you DVR a game you still get the commercials no matter how you view it. the question is how the ad people handle the shift [/QUOTE]