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[QUOTE="Marroniac, post: 1668467, member: 2924"] I feel like I'm required to chime in, since I work for Coke. 1). Changing the packaging is not changing the brand. 2). Syracuse is recruiting 17 year old males. If you're looking at target demographics, Sprite would be a better analogy than Classic and take a look at what we did there: [ATTACH=full]56399[/ATTACH] [/QUOTE]
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