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[QUOTE="SUATO92, post: 257192, member: 544"]
All of this back and forth about the new Big 12 media deal has me perplexed. The Big 12 is negotiating and extension of a current deal just like the ACC. Granted the Big 12's current deal is up in a few years...they are still working on an extension. The current Big 12 deal was based on 12 teams not 10 so they are currently reaping the financial rewards for having fewer teams than specified in the original contract. In its current form I would argue how does losing Colorado, Nebraska, Missouri and Texas A&M while adding TCU and West Virginia equal an increase in conference value...it doesn't.  But perception is reality and they are going to get more money...so be it.
 
The part that has me stumped involves the ACC renegotiation and the conventional wisdom that is forming around the idea that the new deal will be significantly lower than the other power conferences. It would seem to me that it is beneficial to see how the Big 12 contract shakes out as even if ESPN low balls the ACC can decline and the talks go to [B]arbitration[/B]. This is not a case where ESPN says take it and the ACC has to bow down. In arbitration all relevant media deals are used as a benchmark which will include the inflated Pac 12 and Big 12 deals. Unless Swofford caves the ACC deal will be in the area of the other power conferences and the likelihood of movement by FSU or Clemson will be minimal.
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