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Message: [QUOTE="reedny, post: 2347779, member: 1423"] College kids are not a "market" just because universities have revenue and some schools cheat. They're NFP ... every dime goes back into faculty, facilities, programs, scholarships, etc... Yes, some schools make TV and conference money on one or two sports. But that revenue supports dozens of other (T-IX) programs. It also costs money to pay faculty and construct and maintain academic and residential facilities for students. Most kids pay full or part tuition .. and schools make some interest from their endowments. None of that means every SA is a capital asset/property that must be "compensated". It's their choice to be amateurs. And I think it's a smart choice. Those that don't agree can go the LeBron route, or hit Europe. [/QUOTE]