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Message: [QUOTE="sufandu, post: 2684680, member: 874"] Depends on whether the priority is filling the Dome or maintaining the pricing structure. We need to take the Redbox philosophy. They priced movies at $.99 per night until they put blockbuster out of business. Now that they're well known with little competition it's $1.75. Empty $110 seats are useless. Maybe the people that can only afford the cheaper seats aren't interested in the location when they can have a better view at home for free but would be willing to pay the same price for better seats. Price to sell and recoup at concessions. You get people hooked and as the product becomes more popular you raise prices appropriately. [/QUOTE]