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[QUOTE="sufandu, post: 2145887, member: 874"]
You can try, and you'll have varying levels of success. Anytime someone thinks they deserve more than they're getting and someone else is willing to give it to them people will try to operate outside of the regulations. It happens now.

As long as you restrict how much someone can make from their own likeness someone will argue it is unfair.

What is hard to figure out, and this is somewhat of an aside, is how much of the worth comes from the individual versus the institution. How many of these athletes would have a marketable worth if they weren't connected to colleges with huge fan bases from alumni and regional fans? The only reason we care about Eric Dungey is because he is ours. Same with Lydon or Battle. Without the instant fans that the institutions provide, the only athletes with any "worth" would be the elite of the elite that could jump straight to the highest level of the pros. We only need to look at minor league baseball or hockey to see that.
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What is a Syracuse fan's favorite color?