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Message: [QUOTE="sutomcat, post: 1296643, member: 27"] The whole rebranding project was done just prior to Dr Gross coming on board. He did not drop the Orangemen and Orangewomen nicknames. Jake did. Dr Gross and Nike apparently forgot or missed the part in the rebranding where orange would be the primary color for all Syracuse Orange teams. The story was a strange one...a feel good, pat yourself on the back take for doing something that in fact was never done. The powers that be actually went in the other direction completely regarding colors and consistent branding. SU's uniforms are all over the place...as they have been for many years. Though orange is used less now that it ever has been, at least since I began following SU sports in the early 1970s. [/QUOTE]