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Message: [QUOTE="IthacaMatt, post: 5084648, member: 405"] I mean, the information is out there, just go look. Here is an article that talks about how much college athletes earn from social media posts. This one is about 18 months old. I have updated number in excerpts from my presentation below. [URL unfurl="true"]https://iconsource.com/blog/highest-paid-college-athletes/[/URL] The one is an anonymous survey of 4 and 5 star athletes right now who share how much they are being paid conducted by 24/7 sports. This is from [U]90 days ago[/U]. [URL unfurl="true"]https://247sports.com/article/how-real-is-nil-anonymous-recruits-in-college-footballs-2024-class-dish-on-collectives-contracts-and-more-226740097/[/URL] The self-reported range is from around $70K to nearly $1M, with a bunch in the low to mid six figures. Remember, these are the top 75 players. Not 3 stars. [B]Podcaster Income[/B] •Entry Level = $500-900 per 10K Downloads •Sports Celebrities Can Earn Millions •Why Are Podcasts Popular? –Audience: You can listen while multi-tasking or driving, convenient way to pass time & gain greater insight / connection to the personality •Content Providers – Easy Entry to Market, Audience Conditioned to Expect Content [B]Types of College / Sports Entrepreneurs[/B] •Influencers – nearly every athlete has social media followers, uses it to promote his/her career •Social Media used to announce college choice, transfer or going pro, endorsements (NIL) •NIL brings Athletes / Influencers from Social Media to Mass Media (TV, national brands) •Influencers Leverage Audience Expectations To Grow Audience, Income –Paige Spirinac – Golf Influencer (former pro) (4M followers = $3M) –Olivia Dunne (5.1M followers = $1-2M / year) –Steph Curry (57M followers - $400K/post) – NBA Star, Social Media Becomes 3rd Income Stream, after traditional endorsements –Dwayne (The Rock) Johnson ($1.7M / year from 398M Instagram followers!). Social Media reinforces his other projects (movies, WWE, endorsements) – Net Worth $800M [B]Closer Look at College NIL and Influencer Income[/B] •Livvy Dunne (LSU Gymnast, Clothing Spokesperson, Sports Illustrated Swimsuit Model) – –Earns $30K – 40K per Instagram post, $12-18K per TikTok video, Biggest Single Endorsement to date $500K, Earns ~ $1-2M per Year •Elite College Athletes (e.g., Deion Sanders’ Son, Shadeur) = $2-5M / Year in Name, Image & Likeness •Appearance Fees - $2,000 to 5,000 per Activity (e.g. Autograph signings, Personal Appearances, Camps) •Annual Stipends for Starting P5 Athletes = ~ $ 50-75,000 / Year •Div. 1, but lower leagues = ~ 15-25,000 per player per year •Lower Divisions (D2 and D3) - ~ $3,500 / Year Here's a chart that shows ranges of pay scales for football players - current data - by position. [ATTACH type="full" alt="GAcu-tBWAAAHrim.jpg"]241390[/ATTACH] [/QUOTE]

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