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Message: [QUOTE="NJCuse97, post: 5383819, member: 5058"] Ah. OK. I think what the school can pay out is max $20.5 million of revenue sharing. That is the ACC distribution/TV money. NIL is pure “marketing contracts” (donations). Genuine interest and excitement in the program may result in more donations, but this makes me wonder about something else related. With conference payouts being unevenly distributed based on TV ratings, do more butts in seats get us better TV slots? Probably yes, but if we don’t get to the top of the ratings and our payouts slip, does the university stick to its $20.5 million commitment? [/QUOTE]