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Message: [QUOTE="RRRUUU, post: 50812, member: 1110"] Easy Bees...no need to get personal. I included the counties bordering the city in NJ and those in NY state. There are many extended counties included in both NY state and NJ also. If SU is "New Yorks" team then shouldn't all of your viewers in the the NY state counties help balance out the ratings? Also NYC and the boroughs make up the majority of the viewers in the entire demographic. The population size included in this demographic is unbelievable so so each % point in market penetration is huge. Rutgers clearly is #1 in that market. It will be a reason we get picked up by someone eventually. [/QUOTE]