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[QUOTE="OttoMets, post: 621103, member: 716"]
They're pretty similar in terms of importance to recruits (and probably players, too), but I'd draw a pair of distinctions that put the spring game at a disadvantage.
 
First, Midnight Madness marks the beginning of hoops season - the real games are right around the corner. People are ready for basketball. The spring game marks the end of spring practice. The real season is not only months away, but it's on the far end of summer - football is the last thing on most people's minds. They're ready for baseball, lacrosse, and everything that comes with summer.
 
Second, Midnight Madness is usually on a Friday night. For your average basketball fan, that's an open spot - those who are past the bar-hopping age probably aren't doing anything else on a Friday evening in the fall. The spring game is on a Saturday afternoon in a very brief but pleasant (weather-pending, of course) season in Central New York. People have all sorts of other (outdoorsy) things to do.
 
(Oh god, did I just rationalize the behavior of the leaf-rakers?)
 
Also, regardless of season, basketball's more popular in this part of the country.
 
Still, the main point is a good one: the University should do more to promote the game as an event that will draw people who otherwise don't want to watch an indoor fake football exhibition in April. (I really liked the idea of including a physical spring game ticket with every other ticket package - don't make the fans seek it out; give it to them.)
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