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Great read on 3rd Tier rights
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[QUOTE="arbitragegls, post: 285599, member: 302"] Just off the phone with very large advertising agency president, friend and his media people. If FSU and anyone else chooses to leave the ACC, it would not be for the 3rd tier rights. [B]Let me pass on what was explained to me[/B]: 1. FSU regardless of conference would have either 1 or 2 football games they themselves could package and sell--but these games would not be good ones; most likely against low lever D1 or D 2A (even Texas has this problem with football) --FSU makes about $5million a year on coach's shows and other sports now and will continue to do so under ESPN contract 2. Tier 1 and Tier 2 contracts take all the good football games...all of t 3. Texas LHN is doing okay but is actually in less than 25% of homes in Texas...cable companies do not want to pay for the LHN and then charge customers --even though Texas has a larger number of UTX alumns than FSU in Florida --Target Market of general population is younger and more native to state of TX --note that ESPN picked up most of the upfront cost for LHN and it cost Texas little to execute...and ESPN continues to contribute to the LHN to bring in $$$ --however, LHN does sell Univ Tx other sports like Bball, baseball, etc --Univ TX has a brand name in state that is unrivaled and people will watch their other sports 4. Florida State is #2 Fl university behind the Gators...are the Gators making large dollars from a Gator network...NOPE --demographics in Fl, the oldest state in the nation with most people coming from up north, cares little about Florida State University sports...lack of Target Market 5. The ACC contract is perhaps a bit light on dollars and maybe will be bulked up a bit by ESPN, but ESPN will televise nationally all football and most basketball games from ACC on one of its major networs: ESPN, ESPN 2 etc...other sports will reach nearly 75 million hh through ESPN 3 --this is nationally branding that gets loads of viewership and should help Flordia State and ACC get more recognition 6. According to Nielson ratings, ACC had more viewers of its football games than the Big 12...in fact it was the number 2 conference in eyeballs even though its football isnt as good as some of the other conferences --did ACC take too little $$$; probably yes but then it was not an open negotiation 7. Florida State in last 10 years has been about as relevant as 'Cuse has in Football...in fact, Wake Forest has beaten FSU 3 of last 4 years If FSU leaves, I will wave good-bye and not even sigh...oh well, life has its ups and downs. I am sure that FSU alumns, that are mostly found in the state of Florida and the southeast will be happy with their team now having a central to midwestern bent...bottom line, it is not 3rd tier rights that drive this decision. It may be a STRAW MAN that some think is real...but it is not. [/QUOTE]
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Great read on 3rd Tier rights
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