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Syracuse Athletics
Syracuse Men's Basketball Board
Greater transparency for fans funding NIL?
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[QUOTE="OttoinGrotto, post: 5028386, member: 297"] The OP does a great job of illustrating what I think are major problems with the fan driven collectives. The level of transparency asked for I suspect is extremely detrimental to the successful operation of an athletics program. The collectives feel they can make a claim to it though because they have no product. In the NIL world, businesses have a route to measuring ROI because they're investing in endorsement of their actual product. If a local sandwich shop owner has a special "meet the athletes day" and has the most popular women's basketball player come and pays her $500 for the appearance, that owner is going to know by the end of the day exactly how well that effort impacted sales. If it works, they'll do it again, if not they won't. But that check on the investment matters. Collectives don't have that check on investment. And since they don't have a product, they believe that their product is the performance of the programs they support. And that becomes a very tricky game. I'm a hypocrite because I contribute to some collectives and some of our board members have done good work with the Syracuse ones, but in my heart of hearts I can't say NIL is a problem. I can say collectives are though because the incentive structure is all messed up allowing an entity without a product to be in the NIL game. [/QUOTE]
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Greater transparency for fans funding NIL?
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