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Message: [QUOTE="cmr27, post: 1080790, member: 215"] Just a hunch but it's about more than sports. Strengthen the bonds between the university and the community. Get CNY residents to identify with SU in other productive ways. Tell them via email/direct mail/social media the great things SU is doing in the community and you may get some brand loyalty that turns casual fans into loyal ones. Beyond that, a fun style of play sure helps. Sports viewing is about escapism from real life. It helps if the product is entertaining to the casual fan (diehards will always be there). [/QUOTE]