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[QUOTE="MadNY3, post: 1081292, member: 441"]
People don't know what was really spent for the NYC campaign. Enough with some of this stuff especially as:

* The alumni base and alum power is significant in the 212
* The initiative was kickstarted before the ACC wonderful realities

Further, the fundamental issue to your question surrounds the impact and strategic decision of brand advertising (NYC) versus more direct marketing (surrounding counties/DMAs). I think SU has been questionable at best at layering direct response marketing with fundraising to the point of frustration. Highly capable SU Schools and their Boards (I'm on one) have begged to help only to not be able to do so in a politically charged and relationship protecting atmosphere that envelops Syracuse University.

I am a *big* Gross fan. Would be shocked if the end was soon. Under the new Chancellor who has a more measured approach versus Cantor, Gross swashbuckling approach could be a great tandem, but some things also run his course and TGD has a near decade under his belt that looks pretty damn good overall, but not without some notable warts.
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