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[QUOTE="nzm136, post: 1742574, member: 2531"]
If I was Cornell, I would build luxury boxes and/or a restaurant. Cornell doesn't have a ton of fans, but the fans that CU does have are passionate (you kind of have to be to follow the program these days) and generally rich (and therefore willing to pay premium prices for amenities). My theory is that the best way to get them to part with their money is to offer a premium experience. I would leverage CU's #1 hospitality school (and students) to provide high quality (but cheap) catering services while fans enjoyed a game on the field framed by the picturesque crescent, the field house (with a already-existing reception area), and the pine trees in the south end-zone.

I would then position the existing lounge area in the north end-zone as a private event room. Practically, I would try to lease this area to the visiting school, thereby allowing the visitors to repackage the space and sell it to their fans, who would enjoy an experience similar to the CU fans, only with an end-zone view.

The general admission seating in the crescent would be for the school band, the dozens of students who go to the games, and the handful of local cheapskates with nothing better to do than to watch Cornell lose a football game (I assume that the cheapskates are local because I don't know why you would drive to see Cornell play unless you really, really cared about the team in and of itself).
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