SWC75
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The Lively League
Change is inevitable, good or bad, and in 1967, it was happening – apparently- everywhere in pro basketball. The American Basketball Association rose to be by far the strongest rival to the NBA, in a sense another reincarnation of the original American Basketball league that got the whole thing going back in 1925, returned in 1934 and again, briefly, in 1961. The new league even borrowed an idea from the early 60’s ABL – three points for a 25 foot shot. But they also had a new blueprint for success: The American Football League.
The AFL had been created in 1960 because the NFL refused to expand. They not only survived but eventually merged with the NFL as equals, even bringing their league records into the NFL record book and eventually beating the older league in the 3rd and 4th Super Bowls. The prevailing theory for the AFL’s success was part of the theory for pro football’s first great success in the 1960’s: they were on television and the sport was made for TV, with its bursts of action on a relatively small field. The AFL got an immediate TV contract from, (appropriately), the American Broadcasting Company. But after two years they switched to the National Broadcasting Company, (also appropriate, considering where they wound up). In probably the only positive contribution to the league from New York Titans owner Harry Wismer, the league adopted the idea of splitting television revenues equally to keep each franchise afloat, something the NFL didn’t adopt until later. The league also adopted an exciting, offensive oriented style in an effort to put on a good show. I recall watching a game where Oakland beat Houston 52-49, (at one time, a basketball score). It was more fun than the Green Bay sweep.
But they also did something else that was key to the league’s survival: they didn’t directly compete with the NFL in the same market unless they felt they really had to. You can win a trivia contest by asking what cities got the initial 8 AFL franchises: Boston, Buffalo, New York, Houston, Dallas, Denver, Los Angeles and Minneapolis. The NFL moved to compete with the fledgling league by putting teams into Dallas and Minnesota. The AFL made strategical withdrawals from those sites, moving their Minneapolis franchise to Oakland before they ever played a game and finally convincing their founder and richest owner, Lamar Hunt, to move his team from his native Dallas to Kansas City in their fourth season. The league also moved the Chargers from LA to San Diego after one season, (they would be there for 56 years). That meant that the league was competing with the NFL only in New York. Their franchise there was weak as long as the mercurial but cash-strapped Wismer owned it but when he was forced to sell the team to veteran sports and show business entrepreneur Sonny Werblin before the 1963 season. Sonny subsequently signed Joe Namath and the league now had a strong New York franchise. In every other city they were in, the AFL was the only football game in town and often the only major league sports game in town. The fans looked to their AFL teams to put them on the map and became loyal to the new team and the new league.
The founders of the ABA had seen all this transpire. One was Dennis Murphy, the former Mayor of Buena Vista, California and along time public relations executive before that. Another was John McShane, a former disc jockey for Los Angeles Angel owner Gene Autry’s radio station and PR man and executive for his baseball team. The two of them got together with Lawyer Gary Davidson and worked out a proposal for a new league and came up with a motto for it: “The Lively league”. In New York, Constantine, “Connie” Seredin, who was running something called the “Professional Sports Management Company”, a firm that brought together athletes and advertisers. Per “Basketball: The American Game” by Joe Jares, Seredin’s favorite words were “divine” and “concept”. It was his divine concept that his firm would handle all the public relations, including television sales, for a new league. Both the Murphy group and Severin came up with their ideas independently but there was one idea besides the league itself that both came up with: They wanted George Mikan, now a Minneapolis Lawyer, to be their league’s commissioner. Receiving both offers, Mikan brought the parties together and agreed to take the job provided there was a franchise in Minneapolis.
Mikan came up with good gimmick that turned out to be very good: he wanted the league balls to painted red, white and blue. There was a lot of opposition to it from traditionalists. Players often warmed up with naturally brown colored balls but Mikan put his foot down. The multi-colored ball became league’s symbol and proved to be a lucrative marketing gimmick: The public bought half a million of the ABA colored balls and the league got a cut each time.
The group admired the AFL so much they actually went to the AFL owners to ask them if they’d like to create a basketball version of their league. They weren’t interested so the organizers had to come up with cities, owners and venues by themselves. Some of the owners were from their group. Davidson, whose law practice was in Orange County in California, became part-owner of the Dallas Chaparrals along with another Orange Country resident, John Klug. His law partner Donald Regan became a co-owner of a “floating” franchise that had no home yet. Murphy because the owner of the Oakland Oaks. A PR client of his, James Trindle, was the owner of the Denver Rockets. They contacted potential owners from Indianapolis, Cleveland and New Orleans. The two prospective Cleveland owners showed up for the organizing meeting, announced they were interested but had to leave and were never heard from again. The Indianapolis people showed up at the last minute. Sean Downey, (brother of Morton Downey Jr.) had tried to buy the St. Louis Hawks and bring them to New Orleans but his check bounced. There was nervousness when he presented a check for a New Orleans team to the ABA founders but that one didn’t bounce. It was decided to put a team in Louisville, to be called the Kentucky Colonels. Former ABL owner Arthur Kim bankrolled the Anaheim Amigos. The New York franchise could not find a venue and wound up being the New Jersey Americans because the only place they could find to play was the armory in Teaneck. An introductory news conference in New York turned out to be a fiasco as the young owners were unable to answer reporter’s questions until the 6-10 Mikan strode in and calmly spoke to them. Somehow the league was launched.
But one thing was missing: a TV contract. They hadn’t bene able to negotiate one, so, by modern standards, they were playing in the shadows. On ABA official said “It was a looser atmosphere.” One fan remembered. “We could do a lot of things [the NBA] won’t let us do” Per the History Channel website, “The ABA was a much flashier league than the NBA. In place of the traditional orange basketball it used a garish red, white and blue ball that, Celtics coach Red Auerbach frequently said, belonged on the nose of a circus seal. Its cheerleaders wore bikinis. Many of its players grew outlandishly large Afros. Trash-talking and fights on the court were the norm.”
There were some familiar faces from the old ABL days. Connie Hawkins, who couldn’t play in the NBA because a peripheral involvement in a point shaving scandal became the star of the league again for the Pittsburgh Pipers, averaging 26.8 points and 13.5 rebounds a game. Other players who had been involved with the same scandal, Tony Jackson, Doug Moe and Roger Brown, also got another chance to play in the ABA. Ex hawks star Cliff Hagan jumped to the new league as player-coach for the Dallas team. NBA journeymen Wayne Hightower and Ben Warley also jumped but the big fish was NBA scoring king Rick Barry, who signed with the Oakland Oaks. But the Warriors filed a law-suit that took several years to resolve. Per a judge’s order, Rick was not allowed to play for anybody in 1967-68 and instead began his career as a TV color man- doing the Oaks games, wondering what he’d be able to do if he could play in those games.
The league also developed its own stars: Larry Jones, who scored 22.9 for Denver, 6 foot Freddie Lewis the Pacers (20.6). The Minnesota Muskies had a fine inside tandem of Mel Daniels (22.2p 15.6r) and Les “Big Game” Hunter (17.6p 9.8r). Another 6 footer Charlie Williams, aided Hawkins with the Pipers, (20.8p) as did former Duke star Art Heyman (20.1). Another Dukie, Bob Verga, came out of military service to score 23.7 in 31 games for Dallas. Kentucky had a tremendous backcourt of Darrel Carrier, from Western Kentucky, (22.9p) and Louie Dampier, from Kentucky (20.7). 5-10 170 Willie Somerset scored 21.7 for Houston and Doug Moe 24.8 for New Orleans. But for much of the season, the leading scorer was somebody named Lavern Tart, (his nickname was “Jelly”), who scored 26.9 for the Oakland Oaks in Barry’s absence. He was then traded to New Jersey for whom he scored only 19.0 and wound up at 23.5. Anaheim’s Les Selvage led in three pointers, with 147 of 461 (32.0%). Jerry Harkness made an 88 foot shot for Indiana against Dallas. He thought he’d tied the game at 118 but someone reminded him of the three point line. The game was over.
Pittsburgh won the East with a 54-24 record just ahead of Minnesota (50-28). New Orleans (48-30) beat out Dallas (46-32) and Denver (45-33) in an exciting Western race. The top four teams in each division made the playoffs but there was a tie for 4th in the east between Kentucky and New Jersey. There was to be a one-game playoff in Teaneck but the circus was using the armory so it was arranged to play the game in the Commack Arena on Long Island, 50 miles away. When the teams showed up (Per “The Sports Encyclopedia: Pro Basketball”), “they found floor boards missing and bolts protruding from the floor.” The game was forfeited to Kentucky, who thus made the playoffs. “The incident cast the playoffs in a somewhat bush-league light.”
The two conference champs, Pittsburgh and New Orleans, won their way to the final round. The Pipers swept the Pacers 3-0 and easily handled the Muskies, probably the loop’s second best team, 4-1. They finally had some adversity in the final against the Buccaneers, featuring Moe and point guard Larry Brown, who won the second game in Pittsburgh 109-100 and the third game in New Orleans 109-101. They had a 9 point lead going into the third quarter of the fourth game, also in the Big Not-so-easy but Hawkins led the Pipers back to tie it up and win 106-105 in overtime. Connie wound up with 47 points while Trooper Washington had 18 and 25 rebounds. But Hawkins had hurt his knee and missed the fifth game back in Pittsburgh and the Bucs won 111-108 to take a 3-2 lead. Connie came back with his right leg heavily taped up. (Willis Reed, take note.) It was discovered he had a torn medial collateral ligament. But he played those last two games, scoring 41 points to lead his team back from a 13 point halftime deficit to win 118-122 in New Orleans. Then, with more help from his teammates, including Charlie Williams with 35 points, Hawkins and the Pipers closed out the series in their home arena with a 122-113 victory to win the first ever ABA championship. Amazingly, it wasn’t the last.
The balance of power and just about everything else shifted in the ABA’s second season, 1968-69. New Jersey’s Americans moved permanently to the Commack Arena after the floor was rebuilt and changed their name to the New York Nets. The Anaheim Amigos became the Los Angeles Stars. The Muskies moved from Minnesota to Miami. Commissioner Mikan threatened to resign if there was no Minnesota franchise so the Pipers moved from Pittsburgh to become the Minnesota Pipers. Hawkins continued to have trouble with his knee and played only 47 games, although he scored 30.2ppg. The team was plagued with injuries and the only starter to play even 70 games was Art Heyman with 71. The result was a 36-42 record. The leagues’ best team was the Oakland Oaks, who now had Rick Barry’s services. Unfortunately, he also hurt his knee and played in only 35 games. But they also had the services of Coach Alex Hannum, who had jumped from the 76ers and led the team to a dominating 60-18 record, which won the West by 14 games over the Buccaneers, whose 46-32 record was better than the Eastern pennant winners, the Indiana Pacers who were just 44-34.
The Oaks missed Barry but had Moe and Brown from New Orleans and Warren Armstrong, who became Warren Jabali. Barry averaged a league –leading 34.0 in the games he played. Jabali averaged 21.5 and Moe 19.0. Brown led the league in assists with 7.1. The Oaks averaged an all-time pro record of 126.5 points per game, never falling below 100 points in any game. But they had a difficult time subduing Denver in the first round. The first game was a 129-99 Oaks blow-out that may have made them complacent. A 41-22 third quarter propelled the Rockets to a 122-119 game two win. The Oaks re-took command with a 121-99 win in Denver behind 42 points from Jabali. But the Rockets pulled out a 109-108 win in game 4. Back in Oakland the Oaks built up a 19 point lead after three quarters and coasted to a 128-118 win. But Denver again answered with a 126-115 win at home as their star, Larry Jones, scored 33. It was almost like the 1960 World Series with the Oaks winning one-sided games but the Rockets scrambling to match them each time. But Oakland closed it out with a 115-102 win at home with Moe scoring 28 and Brown 25. That was the only serious threat: the Oaks then swept New Orleans in four games and beat the Pacers in five for the second d ABA title.
The league was certainly lively. More importantly, it was alive and the NBA had some serious competition.
Change is inevitable, good or bad, and in 1967, it was happening – apparently- everywhere in pro basketball. The American Basketball Association rose to be by far the strongest rival to the NBA, in a sense another reincarnation of the original American Basketball league that got the whole thing going back in 1925, returned in 1934 and again, briefly, in 1961. The new league even borrowed an idea from the early 60’s ABL – three points for a 25 foot shot. But they also had a new blueprint for success: The American Football League.
The AFL had been created in 1960 because the NFL refused to expand. They not only survived but eventually merged with the NFL as equals, even bringing their league records into the NFL record book and eventually beating the older league in the 3rd and 4th Super Bowls. The prevailing theory for the AFL’s success was part of the theory for pro football’s first great success in the 1960’s: they were on television and the sport was made for TV, with its bursts of action on a relatively small field. The AFL got an immediate TV contract from, (appropriately), the American Broadcasting Company. But after two years they switched to the National Broadcasting Company, (also appropriate, considering where they wound up). In probably the only positive contribution to the league from New York Titans owner Harry Wismer, the league adopted the idea of splitting television revenues equally to keep each franchise afloat, something the NFL didn’t adopt until later. The league also adopted an exciting, offensive oriented style in an effort to put on a good show. I recall watching a game where Oakland beat Houston 52-49, (at one time, a basketball score). It was more fun than the Green Bay sweep.
But they also did something else that was key to the league’s survival: they didn’t directly compete with the NFL in the same market unless they felt they really had to. You can win a trivia contest by asking what cities got the initial 8 AFL franchises: Boston, Buffalo, New York, Houston, Dallas, Denver, Los Angeles and Minneapolis. The NFL moved to compete with the fledgling league by putting teams into Dallas and Minnesota. The AFL made strategical withdrawals from those sites, moving their Minneapolis franchise to Oakland before they ever played a game and finally convincing their founder and richest owner, Lamar Hunt, to move his team from his native Dallas to Kansas City in their fourth season. The league also moved the Chargers from LA to San Diego after one season, (they would be there for 56 years). That meant that the league was competing with the NFL only in New York. Their franchise there was weak as long as the mercurial but cash-strapped Wismer owned it but when he was forced to sell the team to veteran sports and show business entrepreneur Sonny Werblin before the 1963 season. Sonny subsequently signed Joe Namath and the league now had a strong New York franchise. In every other city they were in, the AFL was the only football game in town and often the only major league sports game in town. The fans looked to their AFL teams to put them on the map and became loyal to the new team and the new league.
The founders of the ABA had seen all this transpire. One was Dennis Murphy, the former Mayor of Buena Vista, California and along time public relations executive before that. Another was John McShane, a former disc jockey for Los Angeles Angel owner Gene Autry’s radio station and PR man and executive for his baseball team. The two of them got together with Lawyer Gary Davidson and worked out a proposal for a new league and came up with a motto for it: “The Lively league”. In New York, Constantine, “Connie” Seredin, who was running something called the “Professional Sports Management Company”, a firm that brought together athletes and advertisers. Per “Basketball: The American Game” by Joe Jares, Seredin’s favorite words were “divine” and “concept”. It was his divine concept that his firm would handle all the public relations, including television sales, for a new league. Both the Murphy group and Severin came up with their ideas independently but there was one idea besides the league itself that both came up with: They wanted George Mikan, now a Minneapolis Lawyer, to be their league’s commissioner. Receiving both offers, Mikan brought the parties together and agreed to take the job provided there was a franchise in Minneapolis.
Mikan came up with good gimmick that turned out to be very good: he wanted the league balls to painted red, white and blue. There was a lot of opposition to it from traditionalists. Players often warmed up with naturally brown colored balls but Mikan put his foot down. The multi-colored ball became league’s symbol and proved to be a lucrative marketing gimmick: The public bought half a million of the ABA colored balls and the league got a cut each time.
The group admired the AFL so much they actually went to the AFL owners to ask them if they’d like to create a basketball version of their league. They weren’t interested so the organizers had to come up with cities, owners and venues by themselves. Some of the owners were from their group. Davidson, whose law practice was in Orange County in California, became part-owner of the Dallas Chaparrals along with another Orange Country resident, John Klug. His law partner Donald Regan became a co-owner of a “floating” franchise that had no home yet. Murphy because the owner of the Oakland Oaks. A PR client of his, James Trindle, was the owner of the Denver Rockets. They contacted potential owners from Indianapolis, Cleveland and New Orleans. The two prospective Cleveland owners showed up for the organizing meeting, announced they were interested but had to leave and were never heard from again. The Indianapolis people showed up at the last minute. Sean Downey, (brother of Morton Downey Jr.) had tried to buy the St. Louis Hawks and bring them to New Orleans but his check bounced. There was nervousness when he presented a check for a New Orleans team to the ABA founders but that one didn’t bounce. It was decided to put a team in Louisville, to be called the Kentucky Colonels. Former ABL owner Arthur Kim bankrolled the Anaheim Amigos. The New York franchise could not find a venue and wound up being the New Jersey Americans because the only place they could find to play was the armory in Teaneck. An introductory news conference in New York turned out to be a fiasco as the young owners were unable to answer reporter’s questions until the 6-10 Mikan strode in and calmly spoke to them. Somehow the league was launched.
But one thing was missing: a TV contract. They hadn’t bene able to negotiate one, so, by modern standards, they were playing in the shadows. On ABA official said “It was a looser atmosphere.” One fan remembered. “We could do a lot of things [the NBA] won’t let us do” Per the History Channel website, “The ABA was a much flashier league than the NBA. In place of the traditional orange basketball it used a garish red, white and blue ball that, Celtics coach Red Auerbach frequently said, belonged on the nose of a circus seal. Its cheerleaders wore bikinis. Many of its players grew outlandishly large Afros. Trash-talking and fights on the court were the norm.”
There were some familiar faces from the old ABL days. Connie Hawkins, who couldn’t play in the NBA because a peripheral involvement in a point shaving scandal became the star of the league again for the Pittsburgh Pipers, averaging 26.8 points and 13.5 rebounds a game. Other players who had been involved with the same scandal, Tony Jackson, Doug Moe and Roger Brown, also got another chance to play in the ABA. Ex hawks star Cliff Hagan jumped to the new league as player-coach for the Dallas team. NBA journeymen Wayne Hightower and Ben Warley also jumped but the big fish was NBA scoring king Rick Barry, who signed with the Oakland Oaks. But the Warriors filed a law-suit that took several years to resolve. Per a judge’s order, Rick was not allowed to play for anybody in 1967-68 and instead began his career as a TV color man- doing the Oaks games, wondering what he’d be able to do if he could play in those games.
The league also developed its own stars: Larry Jones, who scored 22.9 for Denver, 6 foot Freddie Lewis the Pacers (20.6). The Minnesota Muskies had a fine inside tandem of Mel Daniels (22.2p 15.6r) and Les “Big Game” Hunter (17.6p 9.8r). Another 6 footer Charlie Williams, aided Hawkins with the Pipers, (20.8p) as did former Duke star Art Heyman (20.1). Another Dukie, Bob Verga, came out of military service to score 23.7 in 31 games for Dallas. Kentucky had a tremendous backcourt of Darrel Carrier, from Western Kentucky, (22.9p) and Louie Dampier, from Kentucky (20.7). 5-10 170 Willie Somerset scored 21.7 for Houston and Doug Moe 24.8 for New Orleans. But for much of the season, the leading scorer was somebody named Lavern Tart, (his nickname was “Jelly”), who scored 26.9 for the Oakland Oaks in Barry’s absence. He was then traded to New Jersey for whom he scored only 19.0 and wound up at 23.5. Anaheim’s Les Selvage led in three pointers, with 147 of 461 (32.0%). Jerry Harkness made an 88 foot shot for Indiana against Dallas. He thought he’d tied the game at 118 but someone reminded him of the three point line. The game was over.
Pittsburgh won the East with a 54-24 record just ahead of Minnesota (50-28). New Orleans (48-30) beat out Dallas (46-32) and Denver (45-33) in an exciting Western race. The top four teams in each division made the playoffs but there was a tie for 4th in the east between Kentucky and New Jersey. There was to be a one-game playoff in Teaneck but the circus was using the armory so it was arranged to play the game in the Commack Arena on Long Island, 50 miles away. When the teams showed up (Per “The Sports Encyclopedia: Pro Basketball”), “they found floor boards missing and bolts protruding from the floor.” The game was forfeited to Kentucky, who thus made the playoffs. “The incident cast the playoffs in a somewhat bush-league light.”
The two conference champs, Pittsburgh and New Orleans, won their way to the final round. The Pipers swept the Pacers 3-0 and easily handled the Muskies, probably the loop’s second best team, 4-1. They finally had some adversity in the final against the Buccaneers, featuring Moe and point guard Larry Brown, who won the second game in Pittsburgh 109-100 and the third game in New Orleans 109-101. They had a 9 point lead going into the third quarter of the fourth game, also in the Big Not-so-easy but Hawkins led the Pipers back to tie it up and win 106-105 in overtime. Connie wound up with 47 points while Trooper Washington had 18 and 25 rebounds. But Hawkins had hurt his knee and missed the fifth game back in Pittsburgh and the Bucs won 111-108 to take a 3-2 lead. Connie came back with his right leg heavily taped up. (Willis Reed, take note.) It was discovered he had a torn medial collateral ligament. But he played those last two games, scoring 41 points to lead his team back from a 13 point halftime deficit to win 118-122 in New Orleans. Then, with more help from his teammates, including Charlie Williams with 35 points, Hawkins and the Pipers closed out the series in their home arena with a 122-113 victory to win the first ever ABA championship. Amazingly, it wasn’t the last.
The balance of power and just about everything else shifted in the ABA’s second season, 1968-69. New Jersey’s Americans moved permanently to the Commack Arena after the floor was rebuilt and changed their name to the New York Nets. The Anaheim Amigos became the Los Angeles Stars. The Muskies moved from Minnesota to Miami. Commissioner Mikan threatened to resign if there was no Minnesota franchise so the Pipers moved from Pittsburgh to become the Minnesota Pipers. Hawkins continued to have trouble with his knee and played only 47 games, although he scored 30.2ppg. The team was plagued with injuries and the only starter to play even 70 games was Art Heyman with 71. The result was a 36-42 record. The leagues’ best team was the Oakland Oaks, who now had Rick Barry’s services. Unfortunately, he also hurt his knee and played in only 35 games. But they also had the services of Coach Alex Hannum, who had jumped from the 76ers and led the team to a dominating 60-18 record, which won the West by 14 games over the Buccaneers, whose 46-32 record was better than the Eastern pennant winners, the Indiana Pacers who were just 44-34.
The Oaks missed Barry but had Moe and Brown from New Orleans and Warren Armstrong, who became Warren Jabali. Barry averaged a league –leading 34.0 in the games he played. Jabali averaged 21.5 and Moe 19.0. Brown led the league in assists with 7.1. The Oaks averaged an all-time pro record of 126.5 points per game, never falling below 100 points in any game. But they had a difficult time subduing Denver in the first round. The first game was a 129-99 Oaks blow-out that may have made them complacent. A 41-22 third quarter propelled the Rockets to a 122-119 game two win. The Oaks re-took command with a 121-99 win in Denver behind 42 points from Jabali. But the Rockets pulled out a 109-108 win in game 4. Back in Oakland the Oaks built up a 19 point lead after three quarters and coasted to a 128-118 win. But Denver again answered with a 126-115 win at home as their star, Larry Jones, scored 33. It was almost like the 1960 World Series with the Oaks winning one-sided games but the Rockets scrambling to match them each time. But Oakland closed it out with a 115-102 win at home with Moe scoring 28 and Brown 25. That was the only serious threat: the Oaks then swept New Orleans in four games and beat the Pacers in five for the second d ABA title.
The league was certainly lively. More importantly, it was alive and the NBA had some serious competition.