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Message: [QUOTE="alphaorange, post: 179516, member: 305"] Wow...talk about spin. Snapped up? Define snapped up, please. BMW North America has a market share of 1.8%. Now, that means one of a few things: The cars really aren't that good, they are over-priced, or Americans just don't have the means to buy that many. My quick Google search shows a starting price on their lowest model of 31K. You really think US automakers can't make a 31K compact car? They don't because there is no market for that (in the whole scheme of things). I guarantee you BMW would have a difficult time competing in the existing major market niche that American cars must survive in. That is, cars starting in the mid teens and peaking at 26-30K. It can't be done with their labor rates and short work weeks. [/QUOTE]