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[QUOTE="HtownOrange, post: 1781378, member: 622"]
The Big 12 is becoming irrelevant in that UT and OU are the driving force and neither has enough of a national following to draw like ND.  Sure, people will watch the UT/OU game some will watch a few other high profile games, but with 80% of the conference purely regional teams, there is no justification for paying them more than already agreed to.

UT and OU could seriously be looking into their options once this agreement is over.  Either can write their own ticket (OU will have a harder time with the PAC but the PAC will have fewer and fewer choices).

ESPN and FAX may want a few more teams in the top tier (presently P5) but unless the group decides to share all Tier 1 and probably Tier 2 rights, splitting the take evenly across the board, there is no incentive for the eastern three (SEC, ACC and B1G) P5 conferences to add anyone other than ND, UT and OU.  No other teams move the needle (obviously, if a conference landed one of the three aforementioned schools, they would allow a tag-along).   Especially when one considers that the market based approach is now on it long slow decline.  With the bundle/streaming options forthcoming it is now all about the laying the ground work and building fan bases.

NOTE:  The shift from the cable to the bundle/online future could shift hoops back into a stronger position as there is far more to offer in live programming simply due to the number of games and number of quality teams.  Also, the non-revenue sports could generate new revenue from advertising, even with a basic TV production (as opposed to the excellent produtions for football and hoops).
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