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Message: [QUOTE="HtownOrange, post: 1781423, member: 622"] I get that the needle does not move as much for a single hoops game, but there is value in the P5, at least 20-25% of the TV value is in hoops. The number is probably higher but the focus has been on football for so long that broadcasters have used it to stymie the conferences - recall that the big money conferences are making is relatively new, everyone was under $10MM a few years ago, the Big East was doing OK (not great) by paying out the TV and Tourney revenues. Also, there are only around 100 football games for the ACC to broadcast (14 teams X 7 home games = 98) while hoops offers many more, triple (15 teams x 20 home games = 300). While the football may offer 300 hours in which to advertise, hoops would offer 600 hours. To match the effectiveness, hoops would only have to draw half the ratings of football (using simple math for advertising dollars/viewer rating) to generate an equivalent amount of advertising dollars which generates the revenues from which broadcasters pay rights from. Granted, FSU-Clemson football will probably draw the highest rating but the ratings must be averaged, even the BC-Wake games. Under the new bundling ideas and the cord cutting, the option of simply following one team or conference may become more palatable to sports fans. Additionally, lacrosse, baseball, and other sports could be viewed more by conference fans who would now have access to the events they rarely would have access to in the past. ACC lacrosse has most games covered by ESPN, this was not so 5 and 10 years ago. Baseball is getting easier to access. Recall that a shift from the norm does not have to be much to make money. If it breaks even now, the media gurus will find a way to make profits in the near future. I think a few sports (baseball and lacrosse in particular) can be easily be monetarized, at least at the leading schools/conferences. I may be wrong, but TV people try to keep costs down like any other business, to enhance profits. Recall just 30 years ago (give or take a few) all of college sports was controlled by a few media outlets that showed only a few games per week. Everything else was either watched in person or listened to on the radio. (For the millennials, radio is the predecessor to I-tunes, Pandora and IheartRadio - NOW GET OFF MY LAWN!) ESPN broke the mold because a few fans in Connecticut wanted to watch their teams, so they produced games cheaply on cable (an ironic quote compared to today). [/QUOTE]

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