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Message: [QUOTE="Consigliere, post: 1477892, member: 559"] Great question, CR and I think there are two facets to the answer. We've certainly lost support and STHers over the last 20 years as a function of substandard performance, the local economy, noon kickoffs that make it difficult for fans from out of town and a number of other factors that have been cited in this thread. In terms of regaining or restoring that level of support there needs to be a sense of excitement about the program. Those of us on this board follow the developments in recruiting and facilities investments intimately but the casual fan knows only what they see in 3 minutes of highlights in the local media. I really do believe there have been efforts to reach out to the dormant fan base - one of the best value ticket packages in the P5, advertising presence throughout upstate NY, promotional events, etc. The key resource that I believe is going untapped is to more fully utilize the existing STH community. Nothing markets a product like a delighted customer. The "Next Fan Up" promotion last year was a step in the right direction - a shame it was not repeated, but I think we can go further. I used my 4 comps from last year to bring two couples that were casual fans at best and one of the two stepped up and bought $125 seasons this year. I've recruited 10 new STHers in the last 4 years by stressing the social aspect of the games (FMT) and the bright future for the program. Cuse did send out a survey on the game day experience to existing SHTers, but was there a targetted effort to reach out to newbies and determine what the driving factor was to get them on board? Has there ever been consideration given to a referral program where existing STHers can earn points to reduce their cost or toward Syracuse swag when they recruit new fans? Once we get them in the door are we effectively closing on the casual fan - offer an incentive for non-STHers to answer a survey and gain insight on what values drive their purchase decision and would increase the likelihood that they would consider attending more games? Probably just the ex-retailer and data junkie in me that thinks these might be effective approaches to produce meaningful input into an integrated strategy but you gotta start somewhere. [/QUOTE]

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