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Message: [QUOTE="nzm136, post: 2986972, member: 2531"] It depends on what you’re selling. If you have no tradition, you’re selling the future (new school). That truth is especially true if you have resources at your disposal (money, recruiting, etc.) and you’ve just been underachieving. (See Oregon - Nike money, Miami - recruiting, VT - recruiting) If you have a ton of tradition, you’re selling the past (old school). That truth is especially true if you don’t have the resources that you once had vs everyone else. (See Michigan - still huge, but definitively not ‘the’ top dog, Syracuse, ND - See Michigan, and Pitt - nolonger in serious contention to win a NC) The northeast is fighting an uphill battle with college future, but the remaining powers have a great past. We should 100% be pushing our history. Other schools might not want to take that approach - esp. upstarts in talent-rich areas and/or schools that fell into money. [/QUOTE]